Discover the ILES FORMULA difference that transforms dry, straw-like hair into strands of silk.

Created by acclaimed hair stylist Wendy Iles, the ILES FORMULA was developed in response to a need for super-charged, high performance hair care that could be used on all hair types and that had instant and visible results. From celebrity clients walking the red carpet to supermodels on global beauty campaigns, ILES FORMULA quickly gained a reputation among the fashion and beauty elite for its high quality formulations and effective results.


Carefully selected and blended ingredients are at the heart of each ILES FORMULA product. Wendy Iles spent a decade searching the globe for the very best ingredients and complexes that would have the most powerful, effective results on the hair.


Beginning with a simple 3 step system, the ILES FORMULA range has expanded to include a powerful repairing hair mask, hair turbans to reduce frizz, and a super-charged finishing serum for curly and wavy hair.


What are the most popular products in the ILES FORMULA range?

  • Haute Performance Shampoo
    The first step in the routine, this sulphate-free shampoo is gentle enough for daily use, and won’t strip colour or dry out the hair. The roots and scalp are gently cleansed and left feeling full of vitality, bounce and shine.

  • Haute Performance Conditioner
    The star product of the range, this conditioner leaves hair feeling silky, soft and full of hydration. Ideal for all hair types and textures, this nourishing conditioner transforms dry, weak and damaged hair into healthy, strong and smooth strands.

  • Haute Performance Finishing Serum
    The finishing touch in the ILES FORMULA 3 Step Hair Care System. This lightweight yet effective serum works on all hair types, leaving the hair feeling soft, strong and silky. 


Adore Beauty is an official stockist of ILES FORMULA.

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Recent reviews on ILES FORMULA products

Iles Formula Hair Turban Towel Grey
Iles Formula Hair Turban Towel Grey

it's good

i have a waist-length hair and it fits. i love the reusable packaging too. in term of reducing the frizz, i am not sure if i can tell (i do have a frizzy hair though).
Iles Formula Signature Gift Box Trio 3x200ml
Iles Formula Signature Gift Box Trio 3x200ml


I thought this was expensive but have been desperately seeking a great product for my very long wild curly hair. I took a risk as was expensive and it totally lives up to the hype! Absolutely incredible results after first use. Even though my hair is very long and thick I do not need to use a huge amount of product. I now only use these products need no extra styling products as my hair just s...
Iles Formula Haute Performance Conditioner 200ml
Iles Formula Haute Performance Conditioner 200ml

Good but not great

This is not the best conditioner for dry, highlighted hair. It simply doesn't do much and doesn't really help with combing your hair after a shower. A bit disappointing and wouldn't buy again. Have been using the whole trio from Iles for the last 3-4 months and feel absolutely no difference. Overpriced.